Enterprise Rent-A-Car has launched its annual "Plus Your Points" promotion. Photo courtesy of Enterprise Holdings.

Enterprise Rent-A-Car has launched its annual "Plus Your Points" promotion. Photo courtesy of Enterprise Holdings.

Enterprise Rent-A-Car has launched its annual Plus Your Points promotion for all Enterprise Plus loyalty members.

Between Oct. 17 and January 20, 2017, Enterprise Plus members who register for the promotion can earn double points on qualifying rentals.

This year, Enterprise is making it easier to accumulate bonus points by adding new point-earning opportunities, according to the company. Notably, participants can earn 75 points for providing their opinions in a survey offered on the Plus Your Points dashboard upon member log in.

Customers can also accrue bonus points by registering for the Plus Your Points promotion, renting a vehicle through the Enterprise mobile app, renting a vehicle over a weekend, or renting a vehicle from an Enterprise location in Europe.

“With Plus Your Points, we can show our appreciation for our customers’ loyalty and, at the same time, help them earn free rental days they can use to visit new places or pursue what they’re most passionate about,” said Lee Broughton, vice president, Enterprise North American Brand Marketing. “Our customers receive a first-rate experience while renting with us and earn double points during the promotion. What’s more, they’ll also enjoy earning points toward their next road trip through the Plus Your Points website and Enterprise app.”

Points are redeemable at any time for free rental days in any available vehicle at participating Enterprise locations worldwide. Points don’t expire as long as the member has one qualifying Enterprise rental during every three-year period, according to the company. Free rental day awards apply to time and mileage (base rate) only and do not cover taxes, surcharges, and concession fees.

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