Avis Budget Group has signed a new multi-year marketing agreement with USAA, a financial services provider for military members and their families.
Through this agreement, Avis Budget Group will continue to promote its Avis Car Rental and Budget Car Rental brands and special offers to USAA's membership base of nearly 12 million current and former members of the U.S. military and their families.
"Those who have served this great nation have our respect,” said Beth Kinerk, senior vice president of sales, Avis Budget Group. “One way we can demonstrate this is to partner with organizations that serve past and present members of the U.S. military. We're honored to be affiliated with USAA and to offer their members Avis' premium experience and the great value of Budget."
As part of the agreement, the Avis and Budget brands will be featured in USAA's print and digital marketing channels, including USAA's online car rental booking tool, according to the company.