Zipcar has announced that Tracey Zhen has been appointed as its president.
Zhen replaces Kaye Ceille, who has been named managing director of Avis Budget Australia and New Zealand. Zhen’s appointment is effective immediately.
Zhen has nearly two decades of experience in the consumer technology industry, including senior management roles at TripAdvisor and Expedia overseeing business strategy, finance, operations, product development, and marketing.
At TripAdvisor, Zhen held the position of vice president and general manager of FlipKey, an online vacation rental marketplace. At Expedia, she served as general manager for emerging markets and strategy, leading international business growth in Europe and strategic partnerships.
“Zipcar is an iconic brand that defined a new category of mobility and continues to lead the market,” said Joe Ferraro, president, Americas, Avis Budget Group. “Tracey is a highly talented leader who brings global experience in consumer technology to this new role. We look forward to continued growth and innovation under her leadership.”