Advantage Rent A Car (AEZ) has decided to go in a new direction for its Advantage and E-Z Rent-A-Car brands. Both brands will feature new logos, updated websites, and new awards programs.
AEZ’s new Advantage Awards program offers benefits for corporations, businesses, leisure travelers, and travel agents. Users will get closer to certain awards after each rental, including prepaid gas, the use of a GPS, toll passes, or dedicated service lines at the rental counter.
Advantage is also developing a mobile app that will help streamline transactions; it’s due to launch later in 2017, according to the company.
“We at Advantage are very excited about our new branding,” said Andrea Peters, director of marketing. “It represents the direction and quality offerings that business and leisure travel customers have come to expect from us. Plus, it’s an identity that will carry our company into the future.”
Advantage’s partner brand E-Z Rent-A-Car is also undergoing a rebranding. The company will have a newly designed logo, a more user-friendly website, and revamped rewards program.