Technology provider Sabre Corp. has announced an expanded agreement to make The Hertz Corporation's full inventory of car rental rates, including those available via Hertz.com and its mobile app, available to more than 425,000 travel agents, hundreds of corporations, and online travel agencies powered by Sabre's APIs.
A longstanding user of Sabre's e-commerce technology, Hertz chose Sabre as the first GDS provider to distribute its worldwide rental vehicle inventory — including Hertz, Dollar, Thrifty, and Firefly brands — to shop and book by travel agents, business travelers, and online travel agency (OTA) websites using Sabre technology.
With the renewed agreement, Hertz can now offer its global car rental inventory through the Sabre travel marketplace, including prepay options previously available only on Hertz.com. The collaboration will benefit Sabre-connected travel agents with a global network of car rental pickup locations and additional payment options, according to the company.
"Sabre and Hertz have reached a landmark agreement that will maximize retailing opportunities through a mix of digital channels," said Traci Mercer, senior vice president of hotel, car, cruise, and rail in Sabre Travel Network. "We continue to offer Hertz seamless connectivity to the largest travel agency network, and making full content available will expand their brands' footprint and enable additional sales opportunities to travelers through our technology."