Europcar Group has announced the acquisition of its Danish franchisee, one of its biggest in terms of revenue.
After the acquisition of its Irish franchisee in 2016, Europcar accelerates the extension of its corporate network from 10 to 11 countries and strengthens its car rental and vans and trucks footprint, according to the company.
Europcar Denmark has a nationwide network of 40 branches throughout Denmark, both locally and at all the major airports. The company operates an average rental fleet in excess of 6,000 vehicles covering cars, vans, and specialist vehicles. It has a customer base of both leisure and B2B customers. In 2016, Europcar Denmark generated revenues of 60 million euros, according to Europcar Group.
“We are delighted to welcome Europcar Denmark as our newest corporate country,” said Caroline Parot, CEO of Europcar Group. “Together with the existing management team, we aim to support the continued growth of the business and to achieve synergies with our other corporate countries. We will also learn what can be achieved in new market segments such as the market position Europcar Denmark has developed among entertainment and production companies. Only four months after buying our Irish franchisee, we take the next step in our dynamic acquisition plan, allowing us to strengthen our leadership, with in sight our 2020 ambition.”
“We are a long partner of the Europcar brand and we are very proud to become part of the group,” said Christian Ree, CEO of Europcar Denmark. “Since 1954, Europcar Denmark has had its sole focus on delivering the best and most reliable car/van rental product possible in Denmark. Becoming a corporate country not only strengthens our ability to continue that, but it also gives us a much stronger technical platform to develop new and innovative mobility products to the benefit of all our Danish and international customers in the future.”