Hertz Global Holdings has announced that its Hertz Gold Plus Rewards loyalty program received top honors in the 2017 FlyerTalk Awards.
Hertz Gold Plus Rewards was voted the Best Rewards Program in the Drive category across every geographic region in the world — the Americas, Europe/Africa and Middle East/Asia/Oceana — for the sixth consecutive year.
Hertz also earned a FlyerTalk Award for Outstanding Benefit in the Drive category for its Five-Star and President's Circle Gold Plus Rewards elite membership tiers in Europe/Africa and Middle East/Asia/Oceana, according to the company.
"We are honored that Hertz Gold Plus Rewards earned top recognition in the FlyerTalk Awards," said Kathryn Marinello, Hertz’s president and CEO. "The FlyerTalk community represents many of our loyal customers and we thank them for choosing Gold Plus Rewards as their favorite car rental rewards program every year since the Awards debuted in 2012."
The FlyerTalk Awards are held annually and determined by members of FlyerTalk, an online community comprised of more than 675,000 frequent travelers. FlyerTalk members share knowledge of airline, hotel, and car rental affinity programs and vote once a year for the best ones within the Fly, Stay, and Drive categories.
Hertz Gold Plus Rewards is free to join and offers a variety of benefits, including the ability to earn points and redeem for rental days or in exchange for other frequent traveler program rewards, according to the company.
Enterprise’s Assistant Vice President of Technology Innovation, Derik Reiser, spoke at the conference as one of four participants in a panel discussion sponsored by the Society of Collision Repair Specialists.