Vehicles at Hertz's Gold Plus Rewards Program section. Photo courtesy of The Hertz Corp.

Vehicles at Hertz's Gold Plus Rewards Program section. Photo courtesy of The Hertz Corp.

Hertz Gold Plus Rewards members can participate in the Great Gold Giveaway for a chance to win 1 million Gold Plus Rewards points. These points can be redeemed for up to four years' worth of free rental days. A free day includes base rate (time and mileage) only. Taxes, fees, and options are excluded.

The sweepstakes also includes more than 1,000 runner-up prizes, such as free standard weekly and weekend rentals.

Members of Hertz's Gold Plus Rewards loyalty program who reside in the U.S. will receive an automatic entry for the sweepstakes — no sign up required — for each qualifying rental completed from Sept. 12 through Dec. 31, 2017. Those who enroll in Gold Plus Rewards during the sweepstakes period will also receive an entry for each qualifying rental.

"Hertz Gold Plus Rewards members represent some of our most dedicated and valued customers — many of whom travel often for business," says Eric Smuda, Hertz vice president of loyalty and customer experience. "Offering the chance to win 1 million points, plus hundreds of other great prizes is just one way we want thank them for their business. It also serves as the perfect opportunity for frequent travelers to make the most of their trips because they can receive an entry each and every time they rent."

In a recent survey, members of the Hertz Hub — an online community comprised of approximately 6,000 frequent travelers who regularly share feedback on the brand's products and services — revealed that a fast pick up is what they value most about renting from Hertz, followed by the ability to bypass the counter and receive vehicle upgrades.

When it comes to their favored mode of transportation, 88% of those surveyed said that they preferred to rent a car when going on a business trip for more than three days over using a ride-sharing service (7%), public transportation (3%), or a taxi (2%), according to the survey.

Click here to enroll for free in Gold Plus Rewards and to read the official rules for the Great Gold Giveaway Sweepstakes.