Ford is planning on introducing more than 50 new vehicles in China by 2025, which includes 15 battery electric and plug-in hybrid cars, furthering the automakers growth plan in the country.
Among the new vehicles, eight are expected to be all-new SUVs, while the Zotye-Ford joint venture is expecting to launch a new range of affordable electric vehicles under a new brand, Ford said in a release. Indeed, Ford said the next phase of its China expansion strategy will be on SUVs, electric and connected vehicles, a streamlined business structure and closer connections to Chinese customers.
“China is not only the largest car market in the world, it’s also at the heart of electric vehicle and SUV growth and the mobility movement. The progress we have achieved in China is just the start. We now have a chance to expand our presence in China and deliver even more for customers, our partners and society," said Ford Executive Chairman Bill Ford.
Ford said it will contain structural cost in the region through next year to enable growth in China, aiming become more operationally fit and deliver additional value to shareholders.
Also, by the end of 2019, Ford said its entire Ford and Lincoln-badged vehicles in China will be connected through either embedded modems or plug-in devices. Company leaders also are working on broader infrastructure opportunities to improve future mobility experiences.
That same year, Ford will start producing five additional Ford and Lincoln models in China for the countries customers, the automaker said in a release. This includes a new Lincoln premium SUV, and the company’s first global fully electric small SUV.
Originally posted on Automotive Fleet