Expedia Media Solutions recognized Sixt Rent-a-Car as the winner of its 2017 Partner Awards program honoring innovative marketing campaigns from partners around the world. Sixt received the award at the annual Expedia Partner Conference for its creative digital marketing campaigns.
Sixt worked with Expedia Media Solutions to create an integrated display marketing campaign on the company’s U.S. network of brands, which include Expedia.com, Travelocity and Orbitz, to target travelers searching for destinations in the U.S. and Europe and lead them to a dedicated car rental page.
The ad campaign produced a 10:1 return on ad spend across all Expedia brands and obtained clickthrough rates as high as 2.5 percent.
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