Ryde Inc. announced the official launch of its online and mobile luxury car-rental service on Apple and Android devices on Jan. 1.

The Ryde app allows users to rent a luxury vehicle by the day or night. Users can choose from a selection of vehicle makes and models. Auto insurance is also available at no additional cost for both the driver and the renter.

Ryde Inc. will launch its app initially in Los Angeles, Calif. The company has plans to grow its selection of available luxury vehicles daily. Ryde Inc. is currently working on expanding to other major metropolitan areas in 2018.

The company is offering customers a $20 referral credit and premier renter status to incentivize returns. Vehicle owners who list their vehicles for rental are eligible for prize packages as well as payment incentives.