Was the auction sale of a bankrupt Advantage Rent A Car on Monday the end of a tumultuous period in the company’s history, or just another abrupt change of ownership on its timeline into car rental oblivion? At this point, we don’t know.

But during this holiday season, and on the threshold of a new year, we can at least hope for a better future for Advantage, the company founded in 1963 in San Antonio by the Walker family.

We hope that Advantage’s new owners, Catalyst Capital Group, will know what they are doing, or at least put a team in place that does.

Private equity firms often operate with hubris commensurate to the size of their portfolio. The portfolio of Advantage’s previous puppet master, Macquarie Capital, is the size of a breakaway republic. Macquarie knew nothing about car rental — a poisonous mix — yet it even went so far as to replace the management the Federal Trade Commission approved. We hope Catalyst is smarter than that. And we hope Macquarie is free of this deal.

We hope that Advantage’s new management team can meet its initial challenges.

Those challenges are many. The new team will have to move headquarters and cities while disentangling Advantage from FSNA’s operations, insurance, IT, marketing, legal and accounting support in quick order. They will have to cover immediate financial obligations regarding rents, concession fees, travel agency fees, depreciation and payroll.

We hope Advantage will have money to buy fleet – thousands of cars, very soon. Advantage is sorely under-fleeted right now. Most of the cars that Advantage does have in fleet are Hertz’s — and Hertz wants its cars back.

We hope that Catalyst is putting its money where its mouth is, where Macquarie never did. Judging from the terms of the bankruptcy sale, this appears to be the case. But understand that the initial $46 million Catalyst pledged in debt financing will mostly be used to pay creditors. Advantage will need a lot more money for fleet.

We hope Advantage can find job openings for the people in the Advantage locations that will be closed. Expect closures. Advantage grew quickly to 72 locations because Hertz had to divest some Dollar and Thrifty airport stores to satisfy the FTC’s antitrust requirements in the Dollar Thrifty deal. Advantage picked up those extra stores. In retrospect, Macquarie’s decision to replace management and try to expand at the same time was foolish.

We hope that the FTC won’t screw this up again.

Though we’ll never see any outward signs, the FTC has to be smarting that Advantage declared bankruptcy mere months after the FTC finally blessed the deal, even as there were signs Advantage wouldn’t make its lease payments to Hertz, even as Sandy Miller jumped in front of this derailing train to say, “Stop!”

After that epic fail, we hope the FTC will remain silent on this one. A smaller Advantage is not what the FTC wants, for competition’s sake. But what can it do? Regulators are not in a position to force Advantage’s new owners to keep open stores it couldn’t support in the first place. (Advantage is a leisure brand. There is not a lot of leisure business in Cleveland.)

We hope for the best for Franchise Services of North America, and that FSNA can exit this mess with the ability to support its U-Save franchisees.

Moreover, we hope FSNA stockholders aren’t getting screwed in this deal. Remember, FSNA owned Advantage through the issuance of shares to Macquarie Capital. Now that Advantage is no longer part of FSNA, what happens to the stock?

Finally, we hope Advantage will continue under stable ownership for a long time. However, understanding that the nature of private equity is to sell or exit its investments in portfolio companies for a return, you do have to wonder where Advantage will wind up next.

Originally posted on Business Fleet

About the author
Chris Brown

Chris Brown

Associate Publisher

As associate publisher of Automotive Fleet, Auto Rental News, and Fleet Forward, Chris Brown covers all aspects of fleets, transportation, and mobility.

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