Toyota Motor Corporation announced the launch of a premium car rental service in Japan, according to a press announcement.
The service is aimed to promote the Lexus brand by offering customers access to LS, GS, and IS sedans; the CT hatchback; and RX and NX SUV models. Toyota also rolled the premium rental service out in response to a growing luxury rental vehicle market in Japan.
Toyota will offer two price ranges for rentals, for current and previous model vehicles.
The premium rental service will begin in Toyota Rent a Car locations in Tokyo and select regions starting April 2.
With this new location, Routes continues its expansion into the U.S. market, following the previous opening of its locations servicing the Chicago O’Hare Airport and Orlando International Airport.