Porsche is expanding its “Porsche Passport” vehicle subscription model and “Porsche Drive” premium car rental service. Following the launch in Atlanta, these services will be offered in four new cities this month: Las Vegas, Phoenix, San Diego, and Toronto.
The pilot project in Atlanta, which has been run by Porsche Cars North America (PCNA) since the end of 2017, will be taken over by the two dealers in Atlanta from now on.
With Porsche Passport customers can change their vehicle as required using an app, with up to 20 models to choose from. Clutch Technologies LLC was already involved in the pilot project and will continue to manage the technology platform of the programme. Going forward, Porsche dealers will be responsible for all services and the customer experience outside the digital world.
Clutch will be taking over the role of digital concierge.
The Porsche Drive premium vehicle rental service offers customers the opportunity to hire current Porsche vehicles from all six model series. There is also a service for the delivery and collection of the car.