A good digital marketing strategy requires a website audit, as it analyzes a site’s technical, user experience and search engine optimization (SEO) functions.  -  Photo via Depositphotos.

A good digital marketing strategy requires a website audit, as it analyzes a site’s technical, user experience and search engine optimization (SEO) functions.

Photo via Depositphotos.

Almost all industries have come to a standstill due to the recent COVID-19 pandemic, and the car rental industry is especially affected as travel is limited to prevent further spread of disease. In light of this unfortunate situation, Navotar has waived off their website audit fee to aid car rental owners in improving their business. 

Car rental owners can utilize this time to make sure that their website is up to date, get positive feedback from customers, create a new digital marketing schedule for when the outbreak is contained, etc. There are many tools business owners can use all while self-distancing and a website audit would be the best tool to use to give you an idea of how your business has been functioning so far and how you can improve on it.

A good digital marketing strategy requires a website audit, as it analyzes a site’s technical, user experience and search engine optimization (SEO) functions. The auditing process includes site performance, user engagement, hindrances in traffic, site functionality, and performance.

An audit can also assess a website’s vulnerability to security breaches. The audit will not only report the flaws of the site but will also provide the owner with the solutions necessary to fix these issues and improve the website. 

If a business has ceased operations or is not as functional as it used to be, now would be the best time to run a website audit. This service is not only extended to current Navotar customers, but all other car rental businesses are also eligible to obtain a website audit at no cost.

Navotar’s audit team will perform a full analysis on the client’s website, including technical aspect of the site, user experience and especially SEO. The client will be given a detailed brief over the phone ensuring a personalized customer experience. Along with the audit report, clients will also receive solutions to any problems detected in the audit.

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Staff Writer

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Our team of enterprising editors brings years of experience covering the fleet industry. We offer a deep understanding of trends and the ever-evolving landscapes we cover in fleet, trucking, and transportation.  

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