Hertz Launches 'Gold Standard' Clean, Certified Vehicles

Hertz is working to provide customers with a safer, faster, and easier way to travel when they are ready to hit the road with the Hertz Gold Standard Clean, an enhanced vehicle cleaning and sanitization process that concludes with each vehicle being sealed and certified "Hertz Standard Gold Clean" before each rental.

Hertz is also launching a new vehicle delivery service and highlighting its fast and touchless rental solutions.

“At every Hertz location around the world, our focus remains on getting people where they need to go safely and confidently,” Kathryn V. Marinello, Hertz President and CEO, said in a statement. “That’s why we’re raising the bar on our high standards for safety and cleanliness with Hertz Gold Standard Clean and continuing to introduce innovative rental solutions that provide our customers with a safer, faster and easier way to travel as they get back on the road.”

Raising the Bar with Hertz Standard Gold Clean
To give customers total confidence when they rent a car, every vehicle will be sealed and certified "Hertz Gold Standard Clean," after undergoing a 15-point cleaning and sanitization process that follows U.S. Centers for Disease Control and Prevention (CDC) guidelines.

Key steps in the 15-point process entail cleaning and sanitizing the interior and exterior of the vehicle, including all contact surfaces (e.g. steering wheel, consoles, door handles, etc.,) with an Environmental Protection Agency (EPA)-approved disinfectant for use against the virus that causes COVID-19.

Hertz Gold Standard Clean is rolling out across all Hertz locations in the U.S. and planning to launch in other countries.

In addition to these new vehicle-cleaning protocols, Hertz has enhanced its cleaning methods at all locations and in shuttle buses, which includes using approved disinfectant to regularly wipe down high-touch areas such as door handles, counters, kiosks and other hard surfaces. Employees are also following social distancing guidelines and best practices, which are being reinforced through signage at all locations for employee and customer safety.

For customers who prefer to limit personal contact or want a more convenient rental experience, Hertz is now offering Hertz Neighborhood Delivery at nearly 3,000 U.S. neighborhood locations. The vehicle will be delivered to the customer and picked up from their preferred location.

Hertz also offers other low contact or completely touchless rental solutions. At many airports, Hertz Gold Plus Rewards members can skip the counter and go straight to their car.

At locations where Hertz Fast Lane powered by CLEAR is available, members can also exit the lot with a quick facial scan, providing a completely touchless experience. When ready to return, members can simply drop off their vehicle and go with Hertz’s eReceipt and Express Return service.