Avis Rent A Car System has named Mark Servodidio, formerly with Kraft Foods, senior vice president for human resources. James A. Keyes, formerly Avis' vice president of human resources, staffing and diversity, has been appointed corporate vice president for human resources and training for Cendant Corp. contact centers. Avis, recently acquired by Cendant, is a subsidiary of the company.

"Mark's strong background will be a critical resource as Avis proceeds with our Cendant integration and continues to build a leading corporate workplace," said F. Robert Salerno, Avis president and chief operating officer.

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