Hertz Prestige Collection Heads to Europe

Hertz has launched its "prestige collection" of vehicles, which includes pricey BMW and Mercedes models, at select European destinations in England, Germany and France. The company introduced the high-end fleet option in North America last year.

"The Hertz Prestige Collection complements Hertz's core business with a new niche market for prestige vehicles and first-class service," said Brian J. Kennedy, executive vice president for sales and marketing. "Before launching the collection in North America, we believed there would be a market for luxury rentals among business travelers, vacationers, people traveling to special events and those who just want to try out a great car or SUV. Our thoughts have been confirmed, and we've been pleased with the response of our customers. Expanding the Hertz Prestige Collection to select European cities is a logical move for us."

The European Prestige Collection features such vehicles as the Volvo S80 and V70, the Mercedes CLK Convertible, Mercedes E and S classes, and the BMW 5 and 7 series. Customers can reserve a car by model. All cars are hand-detailed before each rental.