Gardena, Calif. -– Enterprise Rent-A-Car has named Chris Sbarbaro as the new group vice president of sales and marketing for its Southern California operation.

Sbarbaro will oversee sales and marketing efforts for Enterprise, working specifically with insurance companies, local corporate business rentals and its entertainment rental division, which is based at the LA Center studios in downtown Los Angeles.

Sbarbaro began his career with Enterprise Rent-A-Car in 1991 and worked in the San Francisco Bay Area for ten years. Sbarbaro most recently was regional vice president for Enterprise in the San Fernando Valley region.

Sbarbaro will be located in the Southern California group headquarters in Gardena, California.

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