Sixt Launches into South Korean Market

Mobility solutions provider Sixt launched in the South Korean market at the beginning of January as part of its expansion into the Asian markets. The company is offering its complete mobility portfolio, which includes car rental, limousine services and leasing.

Services are available at 20 locations at a variety of economic hot spots throughout the country, including selected airports. South Korean customers can also book online on Sixt's tailor-made site for the new market.

The Sixt fleet in South Korea consists of several Korean and Japanese brands, but also includes a wide range of European vehicles in different categories from BMW, Audi, Mercedes-Benz and Porsche. In response to growing demand, the company plans to further extend its fleet and network in 2011.

Currently, Sixt is represented in the Asian Pacific region with partners in India, China,

Singapore, Nepal, Australia and New Caledonia. The company is in final negotiations for an additional three partners on the Asian continent and anticipates the openings to take place during the second quarter of 2011.