Zipcar Inc. added Honda’s lowest emission vehicles to its fleet of rentals to increase sustainable transportation options.
Honda's Insight hybrid, the all-new CR-V compact SUV, as well as the introduction of Fit EV battery electric vehicles will be available under the agreement.
Soon after, Accord Plug-In Sedans, a plug-in hybrid electric version of the Honda Accord, will appear at select Zipcar locations in 2013.
“The future of mobility is being shaped by economic forces, evolving technology and global trends, from increased urbanization to concerns about climate change to how the newest generation of drivers thinks about transportation,” said Scott Griffith, chairman and CEO of Zipcar. “This win-win partnership with Honda adds to Zipcar's array of smart and sustainable transportation options and by introducing Zipsters to Honda's newest hybrid and electric vehicles we can help increase overall awareness of these exciting new technologies.”
Under the new price plan, which begins next month, rates will now be determined by time, location, and day.