Thrifty Car Rental Ireland plans to promote car rentals among travelers to Ireland through four new websites in customers’ native tongues.
The websites, Autovermietung Irland, Alquiler de Coches Irlanda, Irlanda Noleggio Auto and Louer Voiture Irelande offer Thrifty's unlimited mileage, CDW insurance, theft protection and 24-hour roadside assistance to customers on domain extensions associated with its own country.
The websites are already performing strongly in this early stage, according to Thrifty, and it is intended that these websites will become part of the long-term strategy as the company seeks to target inbound tourists into Ireland.
“Given the number of tourists visiting Ireland each year from France, Germany, Spain and Italy, we are hoping these new websites will be a helpful addition to customers when researching car rental in Ireland,” said Director of Business Development Colm Brady.
The revenue increase was driven primarily by a higher net revenue margin associated with two new subscription tiers launched in the second quarter.