Members of the Hertz Corp.’s global car sharing club Hertz On Demand have the option to reserve a sports car with the addition of the 2012 Fiat 500 Sport to fleet.
Under a partnership with Chrysler, locations in Washington, D.C., San Antonio, San Francisco, New York, Miami Beach and 50 college campuses will offer the Fiat 500 with the same benefits as the other 650-plus vehicles in fleet, which include no late fees, 180 miles, insurance and gas, and expanded daily rates for long trips.
“Hertz On Demand has made significant strides this year — from expansion in Washington, D.C., new launches in Miami and San Antonio, to expanding our fleet — and we're not done yet,” said Hertz CEO Mark P. Frissora. “We look forward to expanding the FIAT 500 Sport program in the coming months.”
Enterprise Holdings serves more than 95% of the worldwide car rental market and has been a minority investor in Deem since 2016.