Hertz Adds Porsche Rentals to Its ‘Prestige Collection’

The Hertz Corp. introduced Porsche vehicles to the Hertz Prestige Collection, a line of high-end vehicles, on July 10.

Through the partnership with Porsche Cars North America Inc. (PCNA) and Porsche Motorsport North America Inc. (PMNA), Hertz is enabling consumers in California, Florida and Nevada to rent a limited number of Panamera sport sedans. Rates start at $250 per weekend day.

In addition to the introduction of the Panamera, Hertz will also be an official sponsor of the 2012 Porsche IMSA GT3 Cup Challenge by Yokohama and a sponsor of the 2012 JDX Racing Team under an agreement with PMNA. The Hertz brand will be integrated into the GT3 Cup Challenge and will be displayed prominently on all vehicles.