The Hertz Corp. and Liberty Tire Recycling launched a nationwide tire recycling program on Nov. 8.

Liberty Tire Recycling converts used tires into rubber feedstock and other materials that can be used for eco-friendly products and services.

According to Hertz, the company will collect more than 160,000 of its used tires annually, which will be transformed into a range of products for playgrounds, public parks, highways and other applications.

"Through our partnership with Liberty Tire Recycling, we are implementing the first national tire recycling program and again set the pace for our sector," said Hertz CEO and Chairman Mark Frissora.

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