Zipcar Customers Can Extend Reservations Indefinitely

Zipcar has launched a suite of new mobility features that represents its next generation of mobility services.

According to the company, new services include:

- Choose your destination: Designated vehicles can be used either one-way or round trip, with parking included.

- Change destination mid-trip: Members can reserve a vehicle which can be returned to a different end destination as plans change during a trip.

- Extend reservations indefinitely: Members can continue the trip for as long as they choose.

Zipcar will now blend features of its round-trip model — guaranteed parking, more than 50 vehicle types and advanced reservations — with the freedom of new flexible features, all available through its website or mobile app, according to the company.

Zipcar will begin to roll out its new flexible service in select North American markets throughout the year, including Los Angeles in the coming weeks.

"Zipcar is evolving to offer the most options, the most flexibility, and the largest global network of any mobility provider," said Kaye Ceille, president of Zipcar. "Combined with our global network in more than 500 cities and towns, our proven round-trip model, as well as a choice of more than 50 different makes and models, this ‘most flexible Zipcar yet' provides a comprehensive mobility service that solves transportation challenges for cities and enables our members even more freedom and spontaneity. We've known for the past 16 years that the future of mobility is paying for the trip, not the car, and this evolution will enable Zipcar to continue to lead the transformation in urban mobility."

As the company looks to 2017 and beyond, Zipcar will provide members with a wider variety of trip types, including round trip, one-way with parking, one-way and park where you choose, and even the option to travel between cities, says the company.

"Our members are co-creators of our service, and this inflection is a result of their feedback as well as key learnings from our ONE>WAY beta program in Boston and in various test markets," said Nichole Mace, vice president, product and member experience. "We plan to provide our members with the mobility solutions they want today, as well as have the foresight to provide members the solutions they will want tomorrow."