Enterprise Expands Brands in Gulf Region

Enterprise Holdings Inc. has announced its expansion of brands in the Gulf Region, including the addition of 29 joint National Car Rental and Alamo Rent A Car franchise offices throughout United Arab Emirates, Qatar, and Jordan — plus two Enterprise Rent-A-Car franchise locations in Saudi Arabia.

“The Gulf Region offers significant growth opportunities due to an influx of tourists and business travelers, and the local mobility needs of domestic customers,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings.

AJAR (Al Jomaih Auto Rental), a car rental business established by the Al Jomaih Group, is the master franchisee for Enterprise Holdings in the Gulf Region.

“We’re now able to capitalize on opportunities in the Gulf Region as a result of our partnership with the Al Jomaih Group,” said Smith. “This represents tremendous long-term potential for both companies, because we share a passion for outstanding customer service as well as strategic growth.”

Founded in 1936 and with more than 7,000 employees, Al Jomaih Group is a diversified business that is recognized as a leader in many consumer, commercial, and industrial sectors in Saudi Arabia. Its subsidiary, Al Jomaih Automotive, is the largest General Motors dealer in the Middle East, according to the company.

“We anticipate a great deal of success through our partnership with Enterprise, as we both are driven to become the premier car hire company in the region,” said Ibrahim M. Abdulaziz Al Jomaih, CEO of the Al Jomaih Group.

Enterprise Holdings’ offices in the United Arab Emirates, Qatar, Jordan, and Saudi Arabia have been integrated into the company’s global reservation system. These locations represent the initial phase of implementation, with additional openings in these four countries, as well as expansion into other Gulf Region countries planned for later this year, according to the company.