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Surviving the Car Rental Climate Change

The economic storm of 2008-2009 is causing shifts in the auto rental industry both in front of and behind the rental counter. Can you adjust to new market conditions and take advantage of this opportunity, or will you simply try to weather the storm?

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Rightsize or Capsize

Rental car companies large and small grapple with tight lending, lower demand and two supplier bankruptcies. Is the industry heading in the right direction?