Cover Story
Dispelling Some Myths in the Car Rental Industry
As Auto Rental News embarks on its 25th anniversary year, I find that nostalgia is a seductive liar.
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What Local Car Rental Customers Want
A new survey analyzing the local car rental market reveals data on price elasticity, loyalty and the importance of good customer service. Are you gaining your fair share of this important revenue stream?
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It’s a Mobile World – Are You Ready?
As the percentage of car rental bookings on mobile devices skyrockets, car rental websites must adapt. Hertz outlines its initiative to overhaul its website using responsive web design.
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Say Hello to Sixt
The 100-year-old car rental company has arrived in America with plans to expand its corporate stores and grow a franchise network. Do you have what it takes to be a Sixt franchisee?
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ACRA: Assessing the Election Results
Though the federal election results show that the status quo largely remains, there are changes in state legislatures that will affect committees and issues directly relating to car rental.
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Car Rental Q&A: How Do We Obtain More Business from Our Local Dealerships?
Three questions are included in this round of the Car Rental Q&A: What are the basics of a good sales associate incentive plan; how do we obtain more business from our local dealerships; and how can I improve my margins through new incremental products?
