January 2013

Cover Story

Dispelling Some Myths in the Car Rental Industry

As Auto Rental News embarks on its 25th anniversary year, I find that nostalgia is a seductive liar.

Article

What Local Car Rental Customers Want

A new survey analyzing the local car rental market reveals data on price elasticity, loyalty and the importance of good customer service. Are you gaining your fair share of this important revenue stream?

Article

Say Hello to Sixt

Though Sixt is a public company, it is still family driven. Erich Sixt, chairman of the board of...

The 100-year-old car rental company has arrived in America with plans to expand its corporate stores and grow a franchise network. Do you have what it takes to be a Sixt franchisee?

Article

ACRA: Assessing the Election Results

Though the federal election results show that the status quo largely remains, there are changes in state legislatures that will affect committees and issues directly relating to car rental.