November 2014

Cover Story

Operators Share Successful Marketing Campaigns

Eleven car rental operators provide details on marketing ideas that have helped them stand out in their local markets.

Article

Car Sharing, Car Rental Coverge

The Verizon Auto Share car-sharing mobile app will be available by the end of 2014. Photo...

The overall car-sharing fleet in the U.S. grew 42% last year, while traditional car rental companies now represent 72% of car-sharing memberships, according to a recent study.

Article

New Tech Tools for Local Marketing

EagleRider's booking engine.

From microsites to reservations widgets to self-service rentals, software provider Rent Centric discusses solutions to empower car rental companies to reach their local markets.

Article

Handling Negative Online Reviews

Graphic via iStockphoto.com/BrianaJackson.

With Yelp's continued influence on companies' reputations, here are some tips to manage your company's online Yelp page, including how to respond to negative reviews.