November 2014

Cover Story

Operators Share Successful Marketing Campaigns

Eleven car rental operators provide details on marketing ideas that have helped them stand out in their local markets.

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In This Issue

Intended to house at least 700 employees, the new Hertz Corp. headquarters in Estero, Fla., is...

Article

Hertz Looks to Put Troubles Behind

The Verizon Auto Share car-sharing mobile app will be available by the end of 2014. Photo...

Article

Car Sharing, Car Rental Coverge

A customer who takes a photo of an experience that was facilitated by your company and posts it...

Article

Car Rental Marketing 3.0

Graphic via iStockphoto.com.

Article

Top 8 Reasons You're Not Making Money Online

Graphic via iStockphoto.com/BrianaJackson.

Article

Handling Negative Online Reviews

Article

Car Rental Q&A: What Key Elements Should We Incorporate in Our Company's Website Redesign?

EagleRider's booking engine.

Article

New Tech Tools for Local Marketing