Cover Story
Operators Share Successful Marketing Campaigns
Eleven car rental operators provide details on marketing ideas that have helped them stand out in their local markets.
Article
Car Rental Q&A: What Key Elements Should We Incorporate in Our Company's Website Redesign?
A rental car operator is in the process of redesigning her company's website and wants to make sure that the company is current with today's web functionality.
Article
Hertz Looks to Put Troubles Behind
This year has been one of turmoil and change for the Hertz Corp., as it parted ways with its CEO and has yet to file a financial report in 2014.
Article
Car Sharing, Car Rental Coverge
The overall car-sharing fleet in the U.S. grew 42% last year, while traditional car rental companies now represent 72% of car-sharing memberships, according to a recent study.
Article
New Tech Tools for Local Marketing
From microsites to reservations widgets to self-service rentals, software provider Rent Centric discusses solutions to empower car rental companies to reach their local markets.
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Car Rental Marketing 3.0
Your customers are your best salespeople. Do you know how to motivate them to tell other people about you?
Article
Top 8 Reasons You're Not Making Money Online
When developing your company's online marketing strategy, it's important to focus on website content, email marketing and social media marketing.
Article
Handling Negative Online Reviews
With Yelp's continued influence on companies' reputations, here are some tips to manage your company's online Yelp page, including how to respond to negative reviews.
