The carsharing market has grown from a largely subsidized, university research-driven experiment into a full-fledged for-profit enterprise, owned primarily by traditional car rental companies and auto manufacturers.
As the marketplace moves away from the rental counter and into "anytime, anywhere" mobile bookings, now is the time for car rental companies to embrace the notion of carsharing and its on-demand transportation technology.
A car rental operator is interested in starting a carsharing service to complement his traditional rental fleet. He is asking for tips to help him decide whether the carsharing service will be successful.
In addition to design and implementation, giving conrac facility management to a third party proves beneficial to both airports and car rental companies.
With 100,000 people visiting the Phoenix area for Super Bowl XLIX, local car rental companies share how they prepared for the event and how the game affected their businesses.
The 36-year-old independent company started in 1979 and grew to 29 locations serving Georgia, North Carolina, South Carolina and Virginia.
This new model borrows carsharing technology to free the rental car from the traditional confines of the rental lot and counter.
By finding a specific niche in their respective markets, these independent carsharing companies are surviving against the big guys in the expanding carsharing market.