June 2017

Cover Story

How Social Media Impacts Customer Service

We talked to rental operators and marketing specialists to learn more about how a rental company’s activity on social media can improve its customer service while expanding its brand.


On Demand, Island Style

Photos by Alex Aryafar (Rent Centric)

The Hertz franchise on St. Barts is giving vistors an hourly, self-service option to see the island, which in turn gives the business a competitive advantage in a crowded market.


Joe Saunders and Me

Taken in 1928, this photo shows the Saunders "Drive it Yourself" location on Farnam St. in...

How I met with a pioneer of the rental industry — and helped to set the record straight many years later.


ICRS 2017: The Future is Now

Attendees head into the show’s exhibit hall. There were several opportunities for attendees to...

This year's International Car Rental Show (ICRS) addressed the shifting dynamics in transportation with a blueprint on how car rental operators can take advantage.


How to Drive Positive Customer Interaction

According to J.D. Power & Associates’ North American Rental Car Satisfaction Study, overall...

Using data from J.D. Power & Associates and tips from customer service experts, rental operators can employ these principles to help drive positive customer service — at various points — during the rental process.