We talked to rental operators and marketing specialists to learn more about how a rental company’s activity on social media can improve its customer service while expanding its brand.
Hotels have found that an uncluttered front counter and assigning all managers to "visibility posts" enhances the customer experience. Can car rental adopt these practices?
Operators and vendors at the International Car Rental Show reveal the biggest challenges for them and the industry in general.
As a lobbyist for the car rental industry, the American Car Rental Association (ACRA) presents customer service skills when communicating car rental companies' needs and wants to government officials.
The Hertz franchise on St. Barts is giving vistors an hourly, self-service option to see the island, which in turn gives the business a competitive advantage in a crowded market.
How I met with a pioneer of the rental industry — and helped to set the record straight many years later.
ACE Rent A Car has been experimenting with forms of prepaid reservations since 2011. Here's what worked best.
This year's International Car Rental Show (ICRS) addressed the shifting dynamics in transportation with a blueprint on how car rental operators can take advantage.
Experts give tips on how to remain professional when dealing with difficult situations such as vehicle recovery, subrogation, or chargebacks.
Using data from J.D. Power & Associates and tips from customer service experts, rental operators can employ these principles to help drive positive customer service — at various points — during the rental process.