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Florida Rental Companies Brace for Hurricane Irma

Florida Rental Companies Brace for Hurricane Irma

As Hurricane Irma closes in on South Florida, car rental operators are closing early, securing buildings, and relaxing rental policies to ensure that employees and renters are safe.

September 8, 2017

Going Mobile: Tips to Embrace Today's Technology

Going Mobile: Tips to Embrace Today's Technology

When developing a mobile strategy, it's important for all rental car companies — even independents — to first create a mobile-enabled website and then consider whether a mobile app is a good fit.

November 6, 2015

Hertz Re-Enters Value Brand Segment with Firefly

Hertz Re-Enters Value Brand Segment with Firefly

After divesting its Advantage Rent A Car brand last year, Hertz is returning to the "deep-value" leisure rental market by expanding its Firefly brand to travelers at select U.S. airports.

November 13, 2013

Hertz Redesigns, Rethinks the Car Rental Experience