When developing a mobile strategy, it's important for all rental car companies — even independents — to first create a mobile-enabled website and then consider whether a mobile app is a good fit.
November 6, 2015
After divesting its Advantage Rent A Car brand last year, Hertz is returning to the "deep-value" leisure rental market by expanding its Firefly brand to travelers at select U.S. airports.
November 13, 2013
The Hertz location at the San Diego Airport replaces the rental counter with a kiosk.
September 11, 2013