In a marketing platform that merges coupons with an online reach, daily deal services like Groupon and LivingSocial offer customers deep discounts to services and products. But are those discounts a viable marketing strategy for car rental and related services?
November 6, 2012
Having an online presence is essential for an independent car rental company, but this means more than just having a website and a Facebook account — you have to engage your customers and understand your targeted market.
January 3, 2012
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