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Market Forces Driving Car Rental in 2018

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

March 19, 2018

John Tague and the New Hertz

Today’s conference call was the debutant ball for Hertz’s new CEO, in which he set the company’s direction on regaining market share, fixing Dollar and Thrifty, the threat from Uber, Hertz’s exit from carsharing, prepaid rentals and more.

July 17, 2015