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A red sports car sits underneath and AI-driven damage detection scanner.

Auto Rental Focus•Martin Romjue•July 10, 2026

AI Can Supply The Damage Data, But Operators Must Apply The Judgments

The rental car industry held its first open discussion about the most controversial issue of the past year. Here are some key lessons, takeaways, and viewpoints.

ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.

Articles•Martin Romjue•June 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain

Articles•Martin Romjue•June 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Moderator and three panelists on stage in white chairs in front of a red curtain and palm frond planters.

Auto Rental Focus•Martin Romjue•June 5, 2026

ICRS 2026 Countered The AI Drama, Thanks To These Panelists

One of my favorite sessions laid out the AI techno-optimism available to rental car operators ready to adapt their services for the decades ahead.

An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.

Articles•Mark Havel, Wenn•June 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Articles•Chris Brown•June 11, 2019

The Rising Importance of Fleet Managers

A massive new market for fleet management will be created that doesn’t exist yet. Are you ready?

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