
The latest collective figures from the Detroit Big 3 and the Asian Big 6 show a dip in October but sales are still up by a third for the first 10 months of 2023.
The latest collective figures from the Detroit Big 3 and the Asian Big 6 show a dip in October but sales are still up by a third for the first 10 months of 2023.
Analysis: The actions of the UAW will reverberate through the larger auto business, but nowhere near what was experienced in April 2020. Sales into fleet could suffer in 4Q if a strike is wide and persists. Rental car companies may return to the used car market like they did in 2021 and 2022, driving prices higher.
U.S. fleet sales for August were strong and reached levels for the month not seen since 2019.
All large manufacturers showed gains in fleet over last year, with combined sales into large rental, commercial, and government fleets improving.
With production levels returning to normal and retail demand only modestly improved, sales to fleet channels have increased dramatically.
Major automakers appear to be preemptively pulling the fleet lever to stymie any significant increase in retail inventory.
The movement of new vehicles into fleet increases at a consecutive monthly pace with supply freeing up after several years of constraints, according to Bobit fleet data.
Sales into rental fleets were up 96% year over year, sales into commercial fleets were up 31%, and sales into government fleets were up 65%.
GM has overtaken Ford as the leader in the commercial channel, Ford remains on top in government fleet sales, while Stellantis’ share dropped.
Some manufacturers may be shifting more of their sales to fleet as they see retail sales soften due to consumer economic concerns.
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