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Frontline Performance Group

What Local Car Rental Customers Want

A new survey analyzing the local car rental market reveals data on price elasticity, loyalty and the importance of good customer service. Are you gaining your fair share of this important revenue stream?

Car Rental Q&A: How Do I Capture My Call-in Customers?

Q: I am a local market operator and we recently made a significant investment in an advertising campaign. Now that the phones are ringing, what are some tips on handling those calls that will help us capture more bookings?

Closing the Customer/Associate Perception Gap

Through an industry survey, more than 600 customers and car rental associates share their perceptions of the car rental experience. Do your frontline team members’ views match what your customers are thinking?