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Finding Your Niche: Greenberg Rent a Car

One Chicago-based independent has figured out how to serve the market of credit-challenged customers without getting burned. Now if he could only get more cars.

High-Tech or High Touch?

As technology continues to revolutionize the car rental industry, are we straying from the “high touch” approach to customer service?

Industry Forecast 2008

Rental car companies are mitigating fleet costs by transitioning to risk vehicles and increasing holding periods. Could self-service rental car kiosks be the next big thing?

Understanding the Exotic Car Rental Market

Renting a fleet of ultra-luxury sedans, SUVs, and $200,000 sports cars requires plenty of working capital, extra attention to customer service, and a healthy appetite for risk.

2005 Car Rental Show

The Car Rental Show, the only industry-wide trade show for the auto rental industry, celebrated its 10th anniversary in October with a record 32 educational sessions.