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Iceland

After adding Reykjavik Excursions as a franchise partner, Enterprise Rent-A-Car will be operating at airport and city locations in Iceland during the coming months.

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Global Snapshot: Iceland Car Rental Company Faces Seasonal Challenges

In this web-exclusive Q&A with Tómas Hafliðason of recently established Nice Cars in Iceland, which offers specialized 4WD vehicles for traveling through the snow, Hafliðason speaks on dealing with uneven seasonal demand, how customers use the website and narrowing in on effective marketing strategies.