The final day examined whether the car rental industry has turned the corner to meet next year’s challenges. The answer is not about the current travel outlook, which still isn’t pretty. It’s about how car rental companies are reacting to meet those conditions.
Average Length of Replacement Rental Hits 11.5 Days
The national average length of replacement rental (LOR) rose slightly to 11.5 days overall in 2015, according to Enterprise’s Automated Rental Management System (ARMS). California saw the largest increase in LOR.