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MPG Car Rental

Going Mobile: Tips to Embrace Today's Technology

When developing a mobile strategy, it's important for all rental car companies — even independents — to first create a mobile-enabled website and then consider whether a mobile app is a good fit.

My Introduction to Car Rental

As a newbie to the auto rental world, I went on a field trip to visit four independent car rental locations in Los Angeles.

What Are Challenges to Green Rental Cars?

While carving a niche through eco-friendly car rentals, these companies face numerous challenges, such as higher initial costs and keeping rates competitive to worrying about fluctuating fuel prices and competition from the majors.