The annual Fact Book contains data and analysis on the U.S. car rental market as well as directories for car rental companies, auto manufacturers, and suppliers.
The estimated $31.87 billion in total revenues continues a string of 11 years of uninterrupted growth.
Exiting a year of record revenues, the new year brings challenges from market disruptors, incumbent players new to the U.S. market, and new mobility models.
According to a mobility report by Avis Budget Group, 82% of respondents said owning a car was still important, but 54% said they are prepared to give up car ownership and rely on long-term rental, on-demand, or subscription services in the future.
The major Brazilian car rental companies are on a buying spree, while long-term rentals to commercial customers are keeping the independents afloat. The biggest story, however, is that rental companies are now the biggest suppliers of cars to ride-hailing drivers in the country.
While average rates lowered during the winter months, July rose as winter hit mid point, with three of New Zealand’s largest rental locations experiencing a 5% increase.
A local market franchisee examines the issues between traditional car rental operators and hosts on Turo’s peer-to-peer platform — and muses on the potential benefits of both parties working together.
These younger generations do and see things differently than any other generation. Therefore, you need a unique consideration when creating marketing strategies and new products.
Car rental was introduced in Ukraine a few years after the independence of the country (1991) and in 1998 Hertz was the first international franchise to enter the market.
Certify's annual review of business expense trends shows that car rental represented 25% of overall transaction volume in ground transportation in 2017. National Car Rental was the most expensed and top-rated brand in 2017, according to Certify data.