Maryland will require rentals to 18-year-olds in some circumstances. The new law marks a good time to review aged-based rental laws as well as issues surrounding aged-based surcharges, liability, and discrimination claims.
These younger generations do and see things differently than any other generation. Therefore, you need a unique consideration when creating marketing strategies and new products.
Auto Rental News and Frontline Performance Group are deploying a recruitment survey to understand hiring Millennial and Gen Z employees.
According to new data in in the second annual State of Business Travel Survey by National Car Rental, millennials are capitalizing on a new, unofficial work perk: “bleisure” travel.
In Michigan, New York, and the province of Quebec, the minimum age to rent a vehicle will remain 18 for both brands as required by law.
EZ Rent-A-Car hopes that adding a cryptocurrency reward option to its loyalty program will not only set it apart from its competitors, but create a more meaningful rewards program for its core customers.
Millennials will one day constitute your largest customer base. Reaching them entails a diversified product offering, social interaction, streamlining the rental process, and marketing the experience.
When faced with the prospect of losing access to a vehicle for an extended time, millennial drivers in particular say they would rather go without social media for a week (50%), according to a survey by Enterprise Rent-A-Car.
In Zipcar’s latest Urbanite Study, two in five urbanite respondents plan to sell their cars, while 83% of respondents believe automated cars will be on streets in their lifetime.
Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.
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