Enterprise Rent-A-Car takes the No. 1 spot for Entry-Level Employer in a CollegeGrad.com survey.
To promote its location at a university in Montreal, Globe Car Rental created a marketing campaign that focused on engagement to gain attention among the students and university staff.
If millennials are happy with an experience, they are more likely to share the positive experience with their personal networks. This can create positive word-of-mouth marketing opportunities for the car rental industry.
A car rental operator notices that most of the resumes on his desk are coming from candidates in the millennial generation. He asks for tips on how to interview millennials and how to keep them motivated in the workplace.
Enterprise Holdings recruits, trains and motivates millennials through strategic use of social media, student athlete associations and the latest in job search resources.
In order to engage millennial hires, your strategy should not only include social media recruitment, but also ways to foster your company's culture while managing it on the outside.
Millennials in car rental share insights into the strengths they bring to the workplace, where they look for jobs and how they stay motivated in their businesses.
For the types of employees that view the job you gave them as transitory, how do you get them to respect the job they have right now?
Some say this attitude is more prevalent in the millennial generation. Trend or not, your focus should be on dealing with it effectively.
Opinion surveys on the intentions of millennials miss the big picture of the real shifts in the way we get around.
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