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Millennials

Anatomy of a Car Rental Marketing Promotion

To promote its location at a university in Montreal, Globe Car Rental created a marketing campaign that focused on engagement to gain attention among the students and university staff.

Unlocking the Loyalty of Millennials

If millennials are happy with an experience, they are more likely to share the positive experience with their personal networks. This can create positive word-of-mouth marketing opportunities for the car rental industry.

Millennials in Their Words

Millennials in car rental share insights into the strengths they bring to the workplace, where they look for jobs and how they stay motivated in their businesses.