Currently, the association has a shortage of vehicles to lend to victims affected by the recent Typhoon Hagibis.
Some travelers in Miami have been leaving cars at gas stations that had run out of fuel for customers.
The program, called the Enterprise Urban Tree Initiative, kicked off in fall 2018 and will continue throughout spring 2020.
As soon as Hurricane Michael hit, Enterprise activated its Mobile Emergency Response Vehicle and transported it to Panama City, Fla.
Enterprise is in the process of transporting several thousands of its vehicles from surrounding cities and states into the southeastern coastal region, moving them to critical areas to help meet demand and assist with disaster recovery and hurricane clean-up efforts.
Used-vehicle auctions have started resuming regular business hours following the effects of Hurricane Florence, which had less of an impact on the U.S vehicle market than Hurricanes Harvey and Irma in 2017.
Shares of Hertz Global Holdings rose 2.5%, while Avis Budget Group shares added 1.4%, amid expectations of a sudden demand increase on rentals.
Previously, Auto Europe contributed funds to similar relief programs supporting agents impacted by Hurricanes Harvey and Irma in 2017, Hurricane Katrina in 2005, and the deadly wildfires that charred Southern California in 2007.
Enterprise has worked with the Red Cross globally for more than 30 years, including an annual multi-million-dollar commitment by the Enterprise Rent-A-Car Foundation to the Red Cross Annual Disaster Giving Program.
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