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Niche Markets

Starting with Airport Van Rental near LAX, and ending at Midway Car Rental in West LA, Auto Rental News' editors and publisher talked with car rental operators about their operations, unique problems, and future in the rental industry. 

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How to Capture Millennial Renters

Millennials will one day constitute your largest customer base. Reaching them entails a diversified product offering, social interaction, streamlining the rental process, and marketing the experience.

Jucy Carves a Niche in U.S.

Campervan rentals are growing based on strong word-of-mouth from outdoorsy millennials and an expat rental company from New Zealand.

Thriving in a Niche Rental Market

This former corporate car rental employee turned entrepreneur took a plunge into renting recreational trailers. Four years later, his company is listed on Expedia and has grown to 36 trailers.

Carsharing: State of the Market and Growth Potential

The carsharing market has grown from a largely subsidized, university research-driven experiment into a full-fledged for-profit enterprise, owned primarily by traditional car rental companies and auto manufacturers.