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Luxury Car Rental Prices Jump in Houston for Super Bowl

Luxury car rental sales as well as prices are increasing in Houston ahead of the Super Bowl. Normally priced at $1,299 per day, the Lamborghini Huracan convertible is currently going for $2,500 per day at a Houston luxury rental location.

Understanding Europe's Pricing Pressures

Pricing in Europe's large markets should remain a challenge due to more suppliers, the emergence of value brands and increased demand for smaller rental vehicles.