A car rental operator is interested in starting a carsharing service to complement his traditional rental fleet. He is asking for tips to help him decide whether the carsharing service will be successful.
This new model borrows carsharing technology to free the rental car from the traditional confines of the rental lot and counter.
The carsharing market has grown from a largely subsidized, university research-driven experiment into a full-fledged for-profit enterprise, owned primarily by traditional car rental companies and auto manufacturers.
From microsites to reservations widgets to self-service rentals, software provider Rent Centric discusses solutions to empower car rental companies to reach their local markets.
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